Our Work.
Human-directed, AI-assisted spots for connected TV and social. Hover a frame to preview it, click to see how it was made.Tap any project to see how it was made.
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03
FIRST GENERATION
04- PLAY THE SPOTPREVIEW
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Brand Awareness Demo - PLAY THE SPOTPREVIEW
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Brand Launch Demo - [Honey Beer THUMBNAIL + PREVIEW][THUMBNAIL]PLAY THE SPOTPREVIEW06→
Honey Beer
Brand Launch Demo - [Event Planning THUMBNAIL + PREVIEW][THUMBNAIL]PLAY THE SPOTPREVIEW07→
Event Planning
Experiential Brand Film
FAQ.
Clarifying deliverables: Real process, honest
アンサー."
01
What does Creative Direction do?
Creative Direction is a St. Petersburg, Florida advertising agency that produces human-directed, AI-assisted connected TV (CTV) commercials and OTT video campaigns. It uses a hybrid model that combines licensed stock footage and human editing with generative AI for B-roll, environments, and voiceover.
02
What is AI-assisted CTV commercial production?
AI-assisted CTV production uses generative AI tools to create background footage, transitions, and voiceover while keeping the primary subject in real licensed footage edited by humans. The result is a broadcast-quality 16:9 commercial for connected TV at a lower cost and faster turnaround than fully traditional production.
03
Who is the hybrid video production model for?
It is built for small and mid-sized businesses, funded startups, and mid-market B2B brands that cannot afford elite-agency retainers but need higher quality than self-serve AI tools produce. Creative Direction targets this underserved middle of the video production market.
04
What platforms do Creative Direction's CTV ads run on?
Creative Direction produces 16:9 commercials for connected TV and OTT streaming platforms, and delivers spots formatted for programmatic CTV buying alongside social-format cutdowns for cross-platform campaigns.
What does Creative Direction do?
Creative Direction is a St. Petersburg, Florida advertising agency that produces human-directed, AI-assisted connected TV (CTV) commercials and OTT video campaigns. It uses a hybrid model that combines licensed stock footage and human editing with generative AI for B-roll, environments, and voiceover.
What is AI-assisted CTV commercial production?
AI-assisted CTV production uses generative AI tools to create background footage, transitions, and voiceover while keeping the primary subject in real licensed footage edited by humans. The result is a broadcast-quality 16:9 commercial for connected TV at a lower cost and faster turnaround than fully traditional production.
Who is the hybrid video production model for?
It is built for small and mid-sized businesses, funded startups, and mid-market B2B brands that cannot afford elite-agency retainers but need higher quality than self-serve AI tools produce. Creative Direction targets this underserved middle of the video production market.
What platforms do Creative Direction's CTV ads run on?
Creative Direction produces 16:9 commercials for connected TV and OTT streaming platforms, and delivers spots formatted for programmatic CTV buying alongside social-format cutdowns for cross-platform campaigns.