We are the creative advertising agency built for the future.
We fuse human creativity with advanced AI to deliver impactful, scalable campaigns that secure your brand's growth.
We fuse human creativity with advanced AI to deliver impactful, scalable campaigns that secure your brand's growth.
ビジョン。
10+ years of creative discipline in digital advertising.
AI is simply the ultimate paint brush for our expertise.
Campaigns that don't just exist they thrive across all channels: mobile, social media, and connected TV.
Featured Works
Featured Works
Featured Works
Every project is a chance to shape client ideas into amazing digital realities — built with intent, speed, and visual clarity to attract diverse consumers.
FAQ.
Clarifying deliverables: Real process, honest
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01
What does Creative Direction do?
Creative Direction is a St. Petersburg, Florida advertising agency that produces human-directed, AI-assisted connected TV (CTV) commercials and OTT video campaigns. It uses a hybrid model that combines licensed stock footage and human editing with generative AI for B-roll, environments, and voiceover.
02
What is AI-assisted CTV commercial production?
AI-assisted CTV production uses generative AI tools to create background footage, transitions, and voiceover while keeping the primary subject in real licensed footage edited by humans. The result is a broadcast-quality 16:9 commercial for connected TV at a lower cost and faster turnaround than fully traditional production.
03
Who is the hybrid video production model for?
It is built for small and mid-sized businesses, funded startups, and mid-market B2B brands that cannot afford elite-agency retainers but need higher quality than self-serve AI tools produce. Creative Direction targets this underserved middle of the video production market.
04
What platforms do Creative Direction's CTV ads run on?
Creative Direction produces 16:9 commercials for connected TV and OTT streaming platforms, and delivers spots formatted for programmatic CTV buying alongside social-format cutdowns for cross-platform campaigns.
What does Creative Direction do?
Creative Direction is a St. Petersburg, Florida advertising agency that produces human-directed, AI-assisted connected TV (CTV) commercials and OTT video campaigns. It uses a hybrid model that combines licensed stock footage and human editing with generative AI for B-roll, environments, and voiceover.
What is AI-assisted CTV commercial production?
AI-assisted CTV production uses generative AI tools to create background footage, transitions, and voiceover while keeping the primary subject in real licensed footage edited by humans. The result is a broadcast-quality 16:9 commercial for connected TV at a lower cost and faster turnaround than fully traditional production.
Who is the hybrid video production model for?
It is built for small and mid-sized businesses, funded startups, and mid-market B2B brands that cannot afford elite-agency retainers but need higher quality than self-serve AI tools produce. Creative Direction targets this underserved middle of the video production market.
What platforms do Creative Direction's CTV ads run on?
Creative Direction produces 16:9 commercials for connected TV and OTT streaming platforms, and delivers spots formatted for programmatic CTV buying alongside social-format cutdowns for cross-platform campaigns.