01WELCOME

Welcome, Arizona Biltmore.

This page is home base for your project. Everything we need from you, and everything you can expect from us, lives here. We're making one 30-second spot for CTV.

I read every brief myself before we start. — THE DIRECTOR

02YOUR PROJECT

Four stages. You approve each one.

01YOU ARE HERE
Brief

You share your brand files, photos, and goals. We confirm exactly what we are making.

You send, we confirm — usually a day or two
02
Direction

We show you the look and the shot plan. You approve it before we build anything.

About three business days
03
Build

We create the spot around your real product or property, with set review rounds.

Two to three weeks, with review rounds
04
Deliver

Final edit, color, and sound. You get finished files, ready to air on CTV.

Final files within a week of your last approval
03YOUR BRIEF

Your brand is the source of truth.

What we feature comes from you and appears exactly as you send it. Open each item to add it.
Short answers are fine.

0 OF 8 ADDEDCome back anytime — we save what you've added.

Not sure what to send? Leave it — we'll cover it by email or on the kickoff call.

Within three business days you'll get the look and the shot plan. That's Direction — you approve it before we build anything.

04FROM HERE

The craft is the point.

Questions at any stage: director@creativedirection.ai

©2026 CREATIVE DIRECTIONCREATIVEDIRECTION.AI/WELCOME/ARIZONA-BILTMORE

FAQ.

Clarifying deliverables: Real process, honest
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01

What does Creative Direction do?

Creative Direction is a St. Petersburg, Florida advertising agency that produces human-directed, AI-assisted connected TV (CTV) commercials and OTT video campaigns. It uses a hybrid model that combines licensed stock footage and human editing with generative AI for B-roll, environments, and voiceover.

02

What is AI-assisted CTV commercial production?

AI-assisted CTV production uses generative AI tools to create background footage, transitions, and voiceover while keeping the primary subject in real licensed footage edited by humans. The result is a broadcast-quality 16:9 commercial for connected TV at a lower cost and faster turnaround than fully traditional production.

03

Who is the hybrid video production model for?

It is built for small and mid-sized businesses, funded startups, and mid-market B2B brands that cannot afford elite-agency retainers but need higher quality than self-serve AI tools produce. Creative Direction targets this underserved middle of the video production market.

04

What platforms do Creative Direction's CTV ads run on?

Creative Direction produces 16:9 commercials for connected TV and OTT streaming platforms, and delivers spots formatted for programmatic CTV buying alongside social-format cutdowns for cross-platform campaigns.

What does Creative Direction do?

Creative Direction is a St. Petersburg, Florida advertising agency that produces human-directed, AI-assisted connected TV (CTV) commercials and OTT video campaigns. It uses a hybrid model that combines licensed stock footage and human editing with generative AI for B-roll, environments, and voiceover.

What is AI-assisted CTV commercial production?

AI-assisted CTV production uses generative AI tools to create background footage, transitions, and voiceover while keeping the primary subject in real licensed footage edited by humans. The result is a broadcast-quality 16:9 commercial for connected TV at a lower cost and faster turnaround than fully traditional production.

Who is the hybrid video production model for?

It is built for small and mid-sized businesses, funded startups, and mid-market B2B brands that cannot afford elite-agency retainers but need higher quality than self-serve AI tools produce. Creative Direction targets this underserved middle of the video production market.

What platforms do Creative Direction's CTV ads run on?

Creative Direction produces 16:9 commercials for connected TV and OTT streaming platforms, and delivers spots formatted for programmatic CTV buying alongside social-format cutdowns for cross-platform campaigns.

©2026

©2026

©2026

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